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Privacy Policy

At Trailstore, we care about you as a customer and your privacy. That’s why we welcome the new General Data Protection Regulation, GDPR. We are transparent about how we process your personal data. This privacy policy explains how we collect and use different types of personal data. It is important to us that you understand and feel confident in our processing of your personal data. Please contact us if you have any questions.

In addition to this policy, the terms and conditions of purchase and delivery also apply to purchases on Trailstoremtb.com.

 

WHO IS RESPONSIBLE FOR THE PERSONAL DATA WE COLLECT?

The data controller is Trailstore, SE559261-860601

 

WHAT IS PERSONAL DATA?

Any data or information that can be linked to you directly or indirectly is considered personal data e.g. name, address, social security number, account number, photograph or IP address.

 

WHERE DO WE COLLECT PERSONAL DATA FROM?

The personal data you provide to us when you create an account or use our services ( service booking, etc.), make a purchase on Trailstoremtb.com or contact us via customer service. During events and marketing campaigns and when you visit our website (e.g. via IP address and cookies)

 

WHAT PERSONAL DATA DO WE PROCESS AND WHY?

When you become a customer with us, we collect the following personal data: name, email address, mobile number, postal address, social security number and how you wish to be contacted. We use personal numbers to ensure your identity and age and to update our customer register with your address details.

We also process the personal data you provide to us when you contact us via our customer service by phone, email, web or when you visit one of our stores.

Below are the different purposes (why) for different processing and what personal data we use and the legal basis for this.

 

WHEN YOU SHOP IN OUR WEBSHOP AND BOOK SERVICES VIA THE WEBSITE:

Purpose: Processing of purchases on Trailstoremtb.com

Processing carried out:

– To deliver your purchase on our website. This includes notification.

– Payment processing and analysis regarding payment solutions which may include checking against payment history and credit information.

– Handling of complaints and warranty cases

– To manage the right of withdrawal

Personal data processed: name, personal identity number (if a member), contact details (email, address and mobile number), order number, purchase information, payment information, credit information and IP address

Legal basis: fulfilment of the purchase contract. This collection of your personal data is necessary for us to fulfil our obligations under the purchase agreement. If the data is not provided, our obligations cannot be fulfilled and we are therefore forced to refuse you the purchase.

Legal obligation: managing any right of withdrawal is necessary for us to act in accordance with consumer law and thus comply with a legal obligation. We also store your IP address to comply with the requirements of the Money Laundering Act.

Purpose: To manage the services of personal shopping and servicing your bicycle.

Processing carried out:

– Receipt of booking and cancellation

– Communication about the booking

Personal data processed: name, contact details and any notes you choose to leave.

Legal basis: performance of service contract The data is necessary for us to be able to process your booking. If the data is not provided, our obligations cannot be fulfilled and we are therefore obliged to refuse you service.

 

HOW WE HANDLE YOUR DATA IN OUR CUSTOMER CLUB:

Purpose: Your membership of our customer club.

Processing carried out:

Ensuring your identity and age

Create login to my pages

Update address against SPAR to have correct data

Calculate bonus, communication regarding your bonus and send it automatically to your profile (once a year)

View purchase history on My Pages to easily retrieve past purchases.

Manage your benefits and offers.

Send personalized product recommendations on items you may be interested in based on your purchase history.

Personal data processed: name, personal identity number, contact details (email, address and mobile number) and for personalised communication also location, purchase and user-generated data, geographical location. Indicated customer choices regarding communication channels (e.g. email and SMS) You can always go in and change your choices on My Pages

Legal basis: fulfilment of contract for membership of the customer club

The processing is necessary for the performance of the contract with you when you joined our customer club in accordance with the terms of membership. Failure to provide the data may mean that our obligations cannot be fulfilled and we will therefore be forced to deny you membership.

 

FOR MARKETING PURPOSES:

Purpose: To implement and manage participation in competitions and/or events.

Processing carried out:

Pre and post participation communications e.g. confirmation and evaluations.

Selection of winners and communication of any prizes

Personal data collected

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